“We love the new interface design” … says the stakeholder… “but can you just make this blue. And add back that menu here. With the icons on them.”
“Sure , no problem…” you reply. Since they loved your new design, these are trivial changes.
Fifteen iterations later, you realize they are taking your new design back to their current design. The funny thing is that everyone loved the initial design. But over time, everyone keeps steering you back to their current design.
What is going on there? Why does this happen?
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